Your Questions

What's the source of...? Is the food suitable for...? Can you tell me the level of...? What's the best...? Is the packaging...?

Naturally, pet parents care a lot about their companion animals and changing food is a big decision for many.

The reasons for a change are wide but usually fall into just a handful of categories and the FAQ's below address those common queries.

For more specific advice you may like to contact our customer support team.
However we can not make recommendations for specific issues or breeds. For example we can't answer whether our foods are suitable for diabetic dogs, but if you ask us for the sugar level in the food, then we may have an answer for you.

Dogs, like most animals, don’t make ethical choices like us and veganism is an ethical choice. So although they can’t be vegan, they can certainly enjoy and thrive on a vegan food that contains all the nutrition they need.

V-dog has been around for over 40 years so it’s been tried and tested by generation after generation of dogs with many great success stories along the way. Laboratory testing is not required given the science already available to us and this kind of testing would go against our core ethics. The only lab tests we do are for food analysis to check the food meets the dogs needs.

Switching to vegan dog food is easy and as long as you take your time, the dog will make a smooth transition.

Be prepared to make the transition slowly over a period of 10 to 14 days at least. Simply replace 5-10% of your dogs regular food with V-dog on day 1. Then each day after replace another 5-10% of their food so that after 5-7 days the food is mixed roughly 50/50 with their old food. Continue this gradual replacement until 10-14 days later where the whole bowl should now be V-dog.

Although we hear of dogs switching successfully overnight, if the food is vastly different to their normal food you might upset the dogs tummy briefly through over eating or through new novel food sources. It’s better for you and your dog to take your time.

V-dog made in the UK is available online through most of the places you might buy pet food including,,, and more. We will be able to sell direct to customers from our site later this year. Subscribe below to be the first to find out first.

V-dog Traditional Flakes and V-dog Crunchy Nuggets offer compete nutrition.

By definition this means the food contains all the nutrition a dog needs.
Based on our location in the UK, what a dog needs, is defined by FEDIAF. A European set of guidelines similar to that of AAFCO, the organisation which outlines the nutritional guidelines for the USA.

Yes, it contains a range of B-vitamins as well as many other vitamins to support and maintain a healthy dog.

When it comes to labelling, not everything is required to be declared. For example with vitamins, A, D and E are declared as they have toxicity levels. There is no requirement to state Vitamins B, C or K but that doesn’t mean they’re not in there.
Other nutrient levels are not declared as putting it into print limits the manufactures ability to adjust a recipe to the latest scientific information, without having to then destroy 1000’s of preprinted bags. We also might chose not to publish certain parts of our recipe because they are the result of years of research and investment and vital for V-dog’s long term success. 

Yes, although dogs make their own Taurine and L-Carnitine, some dogs are deficient at doing so and this can lead to poor health. Reports suggest this is particularly so in larger breeds.
Having these supplements in their diet may benefit those dogs with low levels.

V-dog is currently formulated for adult dogs, so we can’t recommend it for puppies. 
Dogs are often ready for adult food after they are 6 moths old. Before that age, the amount of energy and calcium for example required in their diet would mean different feeding levels to the ones published on the bags.
If you are interested in a puppy food or would have been, since your dog is now and adult, please let us know.